Shoutout Digital | Paid Social Production Brief

Everton Park Dental - Video Editing Briefs

Editor-ready briefs aligned to the 10 approved shoot titles, the supplied raw footage and the Timberlands three-line CTA structure.

ClientEverton Park Dental
LocationEverton Park, QLD
Campaign setupTraffic + Lead Gen
Output10 paid social video briefs

1. Production Context

The final brief follows the exact 10 titles in the May 2026 shoot document. The raw folder contains 50 short staged B-roll clips rather than 10 complete direct-to-camera performances, so each title is marked as confirmed, partially supported or missing required footage. Approved voiceover or text-led storytelling is recommended where a clean matching script take was not identified.

Inspiration research: public YouTube short-form references were searched and visually screened for hook, pacing, shot structure, text treatment and demonstration style. TikTok and Instagram results were not added where the public page could not be reliably verified. References are for editing approach only, not for copying claims, offers, scripts, patient stories or visual identity.

Raw footage folder: Everton Park Dental Google Drive footage

2. Editing Standards For All Videos

Format

Export 9:16 vertical at 1080x1920 for Facebook and Instagram. Keep all text and faces inside mobile UI safe zones.

Audio

Use approved voiceover or text-led edits. Treat recorded dialogue as scratch audio because it includes staging, crew direction and unapproved clinical wording.

Compliance

No guarantees, superiority claims, fear pressure, testimonial implications, cosmetic promises or unsupported clinical claims.

Creative Style

Warm, calm, local and practical. Use simple step labels, FAQ cards, map cues and clean consultation details.

Subtitles

Use burned-in subtitles for all voiceover. Keep them concise, high contrast and away from top and bottom UI overlays.

CTA

Use one low-pressure CTA per video: book online, call the clinic, get directions, learn more or book a consultation.

3. Asset + Footage Review Summary

Footage reviewed

  • 50 Canon MP4 clips from A_0005C524 to A_0005C573.
  • Preview frames, durations and automatic speech captions were reviewed.
  • Footage is primarily staged B-roll rather than completed talking-head scripts.

Available B-roll categories

  • Reception phone, greetings, arrival and forms.
  • Patient escort, team handover, rebooking and payment.
  • Exterior, shopping-centre access and clinic signage.
  • Clear aligner models, digital planning and information discussion.
  • First-visit questions, X-ray and OPG explanation.

Audio and privacy

  • Captured speech includes crew direction and staged clinical dialogue.
  • Raw consultation audio contains patient-specific details and wording not suitable for advertising.
  • Mute raw dialogue unless a line receives separate approval.
  • Blur or crop forms, screens and radiographs where details may be visible.

Title-to-footage alignment

  • Strong support: Overdue Check-Up, First Visit Trust, Small Team Familiar Faces, About Everton Park Dental, New Dentist Nearby and Emergency / In Pain.
  • Strong treatment B-roll but identity check required: Invisalign With Dr Neha.
  • Partial support: Crowns, Bridges, and Veneers.
  • Missing title-specific footage: Your Child's First Dental Visit and Teeth Whitening.

Claims requiring confirmation

  • $198 new patient offer and inclusions.
  • Clear aligner or Invisalign pricing and free-consult wording.
  • Emergency or same-day appointment availability.
  • Any payment provider or health fund logos.

Campaign context

  • Branding and educational edits primarily warm Traffic audiences.
  • First visit, tooth pain and clear aligner edits can drive Lead Gen enquiries.
  • Each video addresses one patient hesitation or booking trigger.

4. Video Brief Planning Summary

VideoTitlePillarCampaign roleTarget lengthFootage supportPriority
1Overdue Check-UpBrandingTraffic Campaign trust-builder25-32 seconds.Strong confirmed B-roll supportHigh
2First Visit TrustBrandingTraffic Campaign warmer with Lead Gen reuse28-35 seconds.Strong confirmed B-roll supportHigh
3Small Team, Familiar FacesBrandingTraffic Campaign trust-builder23-30 seconds.Strong confirmed B-roll supportHigh
4About Everton Park DentalBrandingTraffic Campaign local-awareness driver22-28 seconds.Strong confirmed B-roll supportHigh
5Your Child's First Dental VisitServicesTraffic Campaign family warmer28-35 seconds.Footage gap: child-specific assets not confirmedHigh - requires asset confirmation
6Invisalign With Dr NehaServicesLead Gen Campaign consultation driver28-35 seconds.Strong treatment B-roll; clinician identity needs confirmationHigh
7New Dentist NearbyServicesLead Gen Campaign new-patient driver25-32 seconds.Strong confirmed B-roll supportHigh
8Emergency / In PainServicesLead Gen Campaign high-intent driver23-30 seconds.Strong confirmed B-roll supportHigh
9Crowns, Bridges, and VeneersEducationalTraffic educator supporting Lead Gen30-38 seconds.Partial support: generic consultation onlyMedium-High - requires prop confirmation
10Teeth WhiteningServicesLead Gen Campaign enquiry driver20-26 seconds.Footage gap: whitening-specific assets not confirmedMedium-High - requires asset confirmation

5. Final Video Editing Briefs

VIDEO 1

Overdue Check-Up

Branding / overdue patient reassurance

Traffic Campaign trust-builderStrong confirmed B-roll supportHigh

1. Script Reference

  • Speaker: Original plan: Dentist. Use approved voiceover because no completed talking-head take was identified.
  • Location: Reception, hallway, consultation room and front desk
  • Duration: Recommended paid edit: 25-32 seconds.

2. Campaign Purpose

Reassure overdue patients that returning can begin without shame or judgement.

3. Target Audience

Adults who have delayed a check-up because life became busy, anxiety increased, or too much time has passed.

4. Video Objective

The viewer should feel able to book from where they are now, without needing to explain or apologise for the delay.

5. Footage To Use

Use reception phone/greeting clips A_0005C524-A_0005C530.MP4, arrival clips A_0005C531-A_0005C533.MP4, escort/rebooking clips A_0005C534-A_0005C542.MP4 and listening clips A_0005C567-A_0005C569.MP4.

Props / visuals: Reception desk, patient form with private details hidden, clinic hallway, consultation chair and booking desk.

6. Editing Flow

  1. Open with the overdue-check-up question over a reception welcome.
  2. Show arrival and the patient being guided through the clinic.
  3. Hold on the dentist listening while the reassurance message lands.
  4. Close on rebooking or a friendly goodbye.

7. On-Screen Text Direction

When Was Your Last Dental Check-Up?No JudgementStart From Where You AreClear Next Steps

8. Subtitle Direction

  • Burned-in subtitles for all voiceover.
  • High contrast, mobile-first and easy to read.
  • Keep clear of platform UI safe zones.

9. Motion Graphics Direction

Use a lo-fi reminder-card treatment and restrained step labels. Avoid countdowns or urgency graphics.

10. Audio Direction

Use approved voiceover and soft music. Mute the staged dialogue and crew direction in the raw clips.

11. CTA End Card (3 Lines)

Been putting your check-up off?Start with a calm visit and clear next stepsBook your check-up online

12. Thumbnail Direction

  • Text: Overdue For A Check-Up?
  • Frame: Warm reception welcome or dentist listening.
  • Design: Reminder-card style with a soft green accent.

13. Caption

When was your last dental check-up?

If it has been a while, you are not alone. A check-up can start with a calm conversation and an assessment of your current oral health.

Book online with Everton Park Dental.

14. Target Length

Recommended paid edit: 25-32 seconds.

15. AHPRA Compliance Notes

  • Do not shame overdue patients.
  • Do not promise a pain-free or anxiety-free visit.
  • Do not show readable patient details.

16. Editor Notes

  • This directly follows Video #1 in the shoot brief.
  • Use the patient journey in chronological order.
  • The phrase 'start from where you are' is the emotional centre of the edit.

17. Video Inspiration References

Catch Dental Problems Early With Routine Checkups And Cleanings YouTube short-form

Borrow: Borrow the immediate check-up topic, short runtime and simple presenter-plus-overlay structure.

AHPRA / brand filter: Do not copy the fear-led 'before it becomes serious and costly' framing. Everton should lead with reassurance and no judgement.

VIDEO 2

First Visit Trust

Branding / first-visit process and trust

Traffic Campaign warmer with Lead Gen reuseStrong confirmed B-roll supportHigh

1. Script Reference

  • Speaker: Original plan: Dentist. Use approved voiceover unless a matching clean script take is supplied.
  • Location: Reception, consultation room and screen-review area
  • Duration: Recommended paid edit: 28-35 seconds.

2. Campaign Purpose

Reduce uncertainty by showing that the first appointment begins with a conversation and clear explanations.

3. Target Audience

New and nervous patients who worry they may feel rushed into a treatment decision.

4. Video Objective

The viewer should understand the likely flow: discuss concerns, assess oral health, review imaging if needed, and explain suitable next steps.

5. Footage To Use

Use arrival clips A_0005C531-A_0005C533.MP4, consultation clips A_0005C567-A_0005C569.MP4, screen-review clips A_0005C570-A_0005C573.MP4 and rebooking clips A_0005C534-A_0005C542.MP4.

Props / visuals: Reception form, consultation chair, dental screen with private details blurred and booking desk.

6. Editing Flow

  1. Open with the trust-first statement over arrival footage.
  2. Show the initial conversation before any clinical screen.
  3. Move through assessment and imaging only with qualified wording.
  4. Close on the dentist explaining or the patient rebooking.

7. On-Screen Text Direction

What Happens At Your First Visit?Talk Through Your ConcernsAssess Your Oral HealthUnderstand Your Options

8. Subtitle Direction

  • Burned-in subtitles for all voiceover.
  • High contrast, mobile-first and easy to read.
  • Keep clear of platform UI safe zones.

9. Motion Graphics Direction

Use four numbered steps with one message on screen at a time.

10. Audio Direction

Use approved voiceover. Raw consultation dialogue includes specific patient information and should remain muted.

11. CTA End Card (3 Lines)

Worried your first visit will feel rushed?Start with a conversation and individual assessmentBook your first visit online

12. Thumbnail Direction

  • Text: First Visit? Here Is What Happens
  • Frame: Dentist listening to the patient.
  • Design: Warm and process-led; avoid intimidating clinical imagery.

13. Caption

What happens at your first dental visit?

It can begin with a conversation about your concerns, followed by an assessment and a clear explanation of suitable next steps.

Book your first visit with Everton Park Dental.

14. Target Length

Recommended paid edit: 28-35 seconds.

15. AHPRA Compliance Notes

  • Do not imply every visit is identical.
  • Do not state X-rays are always required or included.
  • Blur all patient records and screen details.

16. Editor Notes

  • This directly follows Video #2 in the shoot brief.
  • Keep the consultation visually dominant and the X-ray footage secondary.
  • Prepare both Book Online and Learn More CTA variants.

17. Video Inspiration References

What Happens at a Child's First Dentist Visit? YouTube short-form

Borrow: Borrow the question-led thumbnail, two-person explanation and clear expectation-setting rhythm.

AHPRA / brand filter: Adapt the format to an adult first visit. Do not copy child-specific claims or wording.

VIDEO 3

Small Team, Familiar Faces

Branding / local team familiarity

Traffic Campaign trust-builderStrong confirmed B-roll supportHigh

1. Script Reference

  • Speaker: Original plan: Dentist or team member. Use approved voiceover if no clean matching take is available.
  • Location: Reception, hallway and front desk
  • Duration: Recommended paid edit: 23-30 seconds.

2. Campaign Purpose

Show the familiar, local-clinic feeling created by a smaller team and a guided patient journey.

3. Target Audience

Local families, nervous patients and people who value continuity and familiar staff.

4. Video Objective

The viewer should see that the team welcomes, guides and supports patients across the visit.

5. Footage To Use

Use arrival clips A_0005C531-A_0005C533.MP4, team escort/handover clips A_0005C534-A_0005C542.MP4 and reception detail clips A_0005C543-A_0005C547.MP4.

Props / visuals: Reception desk, form handover, clinic hallway and booking desk.

6. Editing Flow

  1. Open on the warmest team greeting.
  2. Show reception-to-clinician handover and hallway movement.
  3. Use the rebooking interaction to reinforce continuity.
  4. Close on the team or a friendly goodbye.

7. On-Screen Text Direction

Why Do Familiar Faces Matter?A Warm WelcomeHelp At Each StepLocal Dental Care

8. Subtitle Direction

  • Burned-in subtitles for all voiceover.
  • High contrast, mobile-first and easy to read.
  • Keep clear of platform UI safe zones.

9. Motion Graphics Direction

Use subtle name/role labels only after identities are confirmed. Avoid a generic staff slideshow.

10. Audio Direction

Use approved narration or a music-led text edit. Remove audible appointment and payment details.

11. CTA End Card (3 Lines)

Looking for dental care that feels more familiar?Meet the local team who can guide each stepBook online with Everton Park Dental

12. Thumbnail Direction

  • Text: Small Team, Familiar Faces
  • Frame: Reception greeting or team handover.
  • Design: Human, warm and lightly branded.

13. Caption

Why can familiar faces matter at the dentist?

A local team can make each visit easier to follow, from check-in to discussing the next appointment.

Meet the team or book online.

14. Target Length

Recommended paid edit: 23-30 seconds.

15. AHPRA Compliance Notes

  • Do not guarantee the same clinician at every visit.
  • Avoid testimonial-style wording.
  • Confirm approval for all visible people.

16. Editor Notes

  • This directly follows Video #3 in the shoot brief.
  • Choose natural interactions rather than visibly directed moments.
  • Keep the patient benefit ahead of the team biography.

17. Video Inspiration References

Dream Team @ Dr. Michael's Dental Clinic YouTube short-form

Borrow: Borrow the fast team reveal and the idea of showing several roles through brief action shots.

AHPRA / brand filter: Avoid superiority language such as 'dream team' or best-smile promises. Keep Everton local and patient-focused.

VIDEO 4

About Everton Park Dental

Branding / clinic introduction and local access

Traffic Campaign local-awareness driverStrong confirmed B-roll supportHigh

1. Script Reference

  • Speaker: Original plan: Reception or dentist. Text-led or approved voiceover edit is suitable.
  • Location: Everton Park Shopping Centre exterior, access and reception
  • Duration: Recommended paid edit: 22-28 seconds.

2. Campaign Purpose

Introduce the clinic as a calm, practical local option and remove location uncertainty.

3. Target Audience

People living or working in Everton Park, Everton Hills, McDowall, Stafford and nearby suburbs.

4. Video Objective

The viewer should know where the clinic is, see the patient welcome and feel confident getting directions or booking.

5. Footage To Use

Use exterior/access clips A_0005C548-A_0005C555.MP4 and reception clips A_0005C531-A_0005C533.MP4.

Props / visuals: Exterior signage, shopping-centre approach, clinic entry, reception desk and address graphic.

6. Editing Flow

  1. Open on the clearest exterior establishing shot.
  2. Show signage and the route into the clinic.
  3. Move inside to a reception welcome.
  4. Finish on the confirmed address and one CTA.

7. On-Screen Text Direction

Where Is Everton Park Dental?Level 1, Shop C4768 Stafford RoadEverton Park Shopping Centre

8. Subtitle Direction

  • Burned-in subtitles for all voiceover.
  • High contrast, mobile-first and easy to read.
  • Keep clear of platform UI safe zones.

9. Motion Graphics Direction

Use a map pin, simple directional line and readable address card.

10. Audio Direction

Use factual voiceover or light music with text overlays. Raw dialogue is not required.

11. CTA End Card (3 Lines)

Looking for a local Everton Park dentist?Find us at Everton Park Shopping CentreGet directions or book online

12. Thumbnail Direction

  • Text: Your Local Everton Park Dentist
  • Frame: Clearest signage or exterior shot.
  • Design: Map-pin or search-result card treatment.

13. Caption

Looking for a local dentist in Everton Park?

You will find Everton Park Dental at Level 1, Shop C4/768 Stafford Road, Everton Park Shopping Centre.

Get directions or book online.

14. Target Length

Recommended paid edit: 22-28 seconds.

15. AHPRA Compliance Notes

  • Confirm the address and final map link.
  • Do not add unverified parking or access claims.
  • Keep all convenience wording factual.

16. Editor Notes

  • This directly follows Video #4 in the shoot brief.
  • Use the clearest signage, not simply the widest shot.
  • Test Get Directions against Book Online.

17. Video Inspiration References

Dental Video Brisbane Introducing Dr Dominika Foster YouTube short-form

Borrow: Borrow the very short clinician snapshot format and clean clinic close-ups for a concise local introduction.

AHPRA / brand filter: Do not copy another practice's positioning or visual identity. Add Everton's verified location rather than generic clinician promotion.

VIDEO 5

Your Child's First Dental Visit

Services / children's dentistry

Traffic Campaign family warmerFootage gap: child-specific assets not confirmedHigh - requires asset confirmation

1. Script Reference

  • Speaker: Original plan: Dentist. A dentist voiceover can be used only with approved child/parent visuals.
  • Location: Reception and child-friendly treatment room
  • Duration: Recommended paid edit: 28-35 seconds.

2. Campaign Purpose

Help parents understand that a child's first visit can focus on familiarity, trust and a gentle introduction.

3. Target Audience

Local parents preparing a child for a first dental appointment or a return after a difficult experience.

4. Video Objective

The viewer should understand the child-first trust-building approach without promising behaviour or comfort outcomes.

5. Footage To Use

The reviewed folder does not clearly contain the required child, parent or child-friendly treatment footage. Do not present the adult patient role-play as a child's visit. Capture or supply the five child-specific shots listed in the shoot brief before final editing.

Props / visuals: Approved child and parent stand-ins, child-friendly greeting, child seated comfortably, dentist at child eye level and an approved reward moment.

6. Editing Flow

  1. Open on the child-friendly greeting.
  2. Show the child meeting the room and team before any examination.
  3. Include parent-and-child listening footage.
  4. Close on a gentle first-visit booking prompt.

7. On-Screen Text Direction

What Happens At A Child's First Visit?Meet The TeamGet Comfortable With The SpaceStart Gently

8. Subtitle Direction

  • Burned-in subtitles for all voiceover.
  • High contrast, mobile-first and easy to read.
  • Keep clear of platform UI safe zones.

9. Motion Graphics Direction

Use warm checklist cards. Avoid cartoons that make clinical promises or feel overly childish.

10. Audio Direction

Use the approved dentist script or a calm voiceover after suitable footage is supplied.

11. CTA End Card (3 Lines)

Planning your child's first dental visit?Mention any worries when you bookBook a gentle first visit

12. Thumbnail Direction

  • Text: Your Child's First Dental Visit
  • Frame: Approved child/parent greeting with dentist at eye level.
  • Design: Warm family-led frame; no treatment close-up.

13. Caption

What can a child's first dental visit look like?

For many children, the first step is becoming familiar with the room, the team and the experience.

Book a children's dental visit with Everton Park Dental.

14. Target Length

Recommended paid edit: 28-35 seconds.

15. AHPRA Compliance Notes

  • Do not promise a stress-free, pain-free or positive behavioural outcome.
  • Confirm the $149 fee and CDBS wording before including either.
  • Obtain approval for all child imagery.

16. Editor Notes

  • This follows Video #5 in the shoot brief but cannot be accurately completed from the reviewed footage alone.
  • Asset capture is a production blocker, not an optional improvement.
  • Do not substitute unrelated adult consultation footage.

17. Video Inspiration References

What Happens at a Child's First Dentist Visit? YouTube short-form

Borrow: Borrow the parent-facing question hook and the visual sequence of welcome, explanation and child-friendly interaction.

AHPRA / brand filter: Do not promise that a child will feel comfortable or enjoy the visit. Everton still needs approved child-specific footage.

VIDEO 6

Invisalign With Dr Neha

Services / Invisalign consultation

Lead Gen Campaign consultation driverStrong treatment B-roll; clinician identity needs confirmationHigh

1. Script Reference

  • Speaker: Dr Neha. Confirm that Dr Neha appears or supplies the approved voiceover before using her name.
  • Location: Clear aligner consultation area
  • Duration: Recommended paid edit: 28-35 seconds.

2. Campaign Purpose

Turn Invisalign interest into suitability-led consultation enquiries.

3. Target Audience

Adults considering discreet orthodontic options for crowding, spacing or certain bite concerns.

4. Video Objective

The viewer should understand that Invisalign begins with an individual consultation and assessment.

5. Footage To Use

Use aligner model, digital-plan and information clips A_0005C556-A_0005C566.MP4. Confirm the clinician shown is Dr Neha; otherwise use detail-only B-roll and capture a Dr Neha introduction.

Props / visuals: Invisalign or approved clear aligner case, upper/lower models, digital plan and information folder.

6. Editing Flow

  1. Open on Dr Neha or the clearest aligner model shot.
  2. Show the assessment of teeth, bite and goals.
  3. Use the digital plan as an explanation tool, not a promised result.
  4. Close on a consultation enquiry.

7. On-Screen Text Direction

Could Invisalign Suit You?Assess Your Teeth And BiteTalk Through Your GoalsDiscuss Suitable Options

8. Subtitle Direction

  • Burned-in subtitles for all voiceover.
  • High contrast, mobile-first and easy to read.
  • Keep clear of platform UI safe zones.

9. Motion Graphics Direction

Use clean labels around models and the plan. Do not animate a guaranteed transformation.

10. Audio Direction

Use Dr Neha's approved script or voiceover. Mute raw consultation audio containing outcome-led phrases.

11. CTA End Card (3 Lines)

Thinking about Invisalign?Start with an assessment of your teeth, bite and goalsBook a consultation with Dr Neha

12. Thumbnail Direction

  • Text: Invisalign With Dr Neha
  • Frame: Confirmed Dr Neha with aligner model.
  • Design: Consultation-led, modern and suitability-first.

13. Caption

Could Invisalign be an option for you?

A consultation with Dr Neha can help assess your teeth, bite and goals before suitable options are discussed.

Book a consultation to learn more.

14. Target Length

Recommended paid edit: 28-35 seconds.

15. AHPRA Compliance Notes

  • Confirm Dr Neha's identity in the footage.
  • Do not use guaranteed straightening, timelines or outcome promises.
  • Confirm current Invisalign pricing and promotion before including it.

16. Editor Notes

  • This directly follows Video #6 in the shoot brief.
  • If Dr Neha is not visible, the titled video needs an additional clinician shot.
  • Avoid visible before-and-after brochure pages unless separately approved.

17. Video Inspiration References

What Happens at an Invisalign Smile Consultation? YouTube short-form

Borrow: Borrow the consultation walkthrough: chair-side assessment, scanning or imaging, and clinician explanation.

AHPRA / brand filter: Do not copy smile-transformation implications, provider claims or offer wording.

What Is an Invisalign ClinCheck? YouTube short-form

Borrow: Borrow the screen-and-model explanation style to make digital planning easier to follow.

AHPRA / brand filter: Describe the digital plan as a planning or discussion tool, not a prediction or guaranteed outcome.

VIDEO 7

New Dentist Nearby

Services / new patient acquisition

Lead Gen Campaign new-patient driverStrong confirmed B-roll supportHigh

1. Script Reference

  • Speaker: Original plan: Reception or dentist. Use approved voiceover.
  • Location: Exterior, reception, consultation room and front desk
  • Duration: Recommended paid edit: 25-32 seconds.

2. Campaign Purpose

Give local new patients a straightforward reason and pathway to book.

3. Target Audience

People who recently moved nearby, are changing dentists or have delayed establishing regular care.

4. Video Objective

The viewer should see a clear new-patient journey from location and check-in to assessment and next-step explanation.

5. Footage To Use

Use exterior clips A_0005C548-A_0005C555.MP4, arrival clips A_0005C531-A_0005C533.MP4, consultation clips A_0005C567-A_0005C573.MP4 and rebooking clips A_0005C534-A_0005C542.MP4.

Props / visuals: Exterior signage, reception form, consultation chair, screen with details blurred and booking desk.

6. Editing Flow

  1. Open on the nearby-dentist hook with exterior or reception footage.
  2. Show check-in and the initial conversation.
  3. Move to assessment and explanation.
  4. Close on booking the next appointment.

7. On-Screen Text Direction

Looking For A New Dentist Nearby?Start With A ConversationUnderstand Your Oral HealthClear Next Steps

8. Subtitle Direction

  • Burned-in subtitles for all voiceover.
  • High contrast, mobile-first and easy to read.
  • Keep clear of platform UI safe zones.

9. Motion Graphics Direction

Use a simple local-search card followed by numbered visit steps.

10. Audio Direction

Use approved voiceover. Do not rely on the staged patient dialogue.

11. CTA End Card (3 Lines)

Looking for a new dentist nearby?Start with a check-up and clear informationBook your first visit online

12. Thumbnail Direction

  • Text: New Dentist Nearby?
  • Frame: Exterior signage or reception greeting.
  • Design: Local-search style with a warm clinic image.

13. Caption

Looking for a new dentist in Everton Park?

A first visit can give you a clear starting point, with time to discuss concerns and understand suitable next steps.

Book online with Everton Park Dental.

14. Target Length

Recommended paid edit: 25-32 seconds.

15. AHPRA Compliance Notes

  • Confirm the $198 offer and inclusions before adding them.
  • Do not imply all patients need the same imaging or treatment.
  • Blur all records and screen information.

16. Editor Notes

  • This directly follows Video #7 in the shoot brief.
  • Keep the base version offer-free until pricing is reconfirmed.
  • Create a separate offer variant only after approval.

17. Video Inspiration References

Dental Video Brisbane Introducing Dr Dominika Foster YouTube short-form

Borrow: Borrow the 18-second snapshot pace: person, clinic detail, one positioning line and a clean end frame.

AHPRA / brand filter: The Everton version should focus on the new-patient starting point and location rather than clinician credentials alone.

VIDEO 8

Emergency / In Pain

Services / urgent dental concerns

Lead Gen Campaign high-intent driverStrong confirmed B-roll supportHigh

1. Script Reference

  • Speaker: Original plan: Reception or dentist. Use approved voiceover.
  • Location: Reception phone and consultation area
  • Duration: Recommended paid edit: 23-30 seconds.

2. Campaign Purpose

Encourage people with ongoing pain, swelling, sensitivity or trauma to contact the clinic calmly.

3. Target Audience

Local adults and parents with a current dental concern who need appointment guidance.

4. Video Objective

The viewer should know to call, explain the concern and arrange an appropriate appointment where possible.

5. Footage To Use

Use phone clips A_0005C524-A_0005C530.MP4 and consultation/screen clips A_0005C567-A_0005C573.MP4.

Props / visuals: Reception phone, note-taking setup, consultation chair and privacy-safe screen.

6. Editing Flow

  1. Open on the phone being answered.
  2. Show the team listening while the voiceover explains the questions they may ask.
  3. Cut to the dentist discussing and assessing the concern.
  4. Close on the clinic phone or call CTA.

7. On-Screen Text Direction

In Pain And Not Sure What To Do?Tell Us What Is HappeningWe Will Ask A Few QuestionsArrange An Appropriate Appointment

8. Subtitle Direction

  • Burned-in subtitles for all voiceover.
  • High contrast, mobile-first and easy to read.
  • Keep clear of platform UI safe zones.

9. Motion Graphics Direction

Use calm phone-message graphics. Avoid red warnings, sirens or fear-led imagery.

10. Audio Direction

Use calm voiceover and low music. The staged phone audio may be used only if separately approved.

11. CTA End Card (3 Lines)

Tooth pain or swelling?Tell our team what is happeningCall the clinic for appointment guidance

12. Thumbnail Direction

  • Text: Tooth Pain? Call The Clinic
  • Frame: Reception answering the phone.
  • Design: Calm message-card treatment.

13. Caption

Tooth pain, swelling or sensitivity?

Tell the Everton Park Dental team what is happening and they can help arrange an appropriate appointment where possible.

Call the clinic for appointment guidance.

14. Target Length

Recommended paid edit: 23-30 seconds.

15. AHPRA Compliance Notes

  • Do not guarantee same-day, late or emergency availability.
  • Do not imply diagnosis over the phone.
  • Avoid guaranteed pain relief or fear pressure.

16. Editor Notes

  • This directly follows Video #8 in the shoot brief.
  • The first phone-answer frame is the strongest hook.
  • Confirm the phone number before export.

17. Video Inspiration References

Is a Toothache Considered a Dental Emergency? YouTube short-form

Borrow: Borrow the direct question hook, clinician-to-camera authority and sub-40-second FAQ structure.

AHPRA / brand filter: Do not copy severe-pain language, urgent-treatment promises or availability claims. Keep the Everton edit calm and appointment-guidance focused.

VIDEO 9

Crowns, Bridges, and Veneers

Educational / restorative and cosmetic options

Traffic educator supporting Lead GenPartial support: generic consultation onlyMedium-High - requires prop confirmation

1. Script Reference

  • Speaker: Original plan: Dentist. Use the approved script or voiceover.
  • Location: Consultation area
  • Duration: Recommended paid edit: 30-38 seconds.

2. Campaign Purpose

Clarify that crowns, bridges and veneers serve different purposes and suitability depends on assessment.

3. Target Audience

Adults with a broken, worn, heavily filled or missing tooth, or a concern about front-tooth appearance.

4. Video Objective

The viewer should understand the basic distinction between the three options without being led toward a specific treatment.

5. Footage To Use

Generic consultation and screen footage exists in A_0005C567-A_0005C573.MP4, but the required crown, bridge, veneer or tooth-model footage was not clearly confirmed. Supply or identify the model close-ups before final editing.

Props / visuals: Crown model, bridge model, veneer/front-tooth model, dentist pointing to each option and patient listening.

6. Editing Flow

  1. Open on the confusion between the three options.
  2. Show one labelled model for each option as its purpose is explained.
  3. Return to the consultation to reinforce individual assessment.
  4. Close on an options discussion CTA.

7. On-Screen Text Direction

Crown, Bridge, Or Veneer?Crowns Support Certain TeethBridges May Replace A Missing ToothVeneers Address Certain Front-Tooth Concerns

8. Subtitle Direction

  • Burned-in subtitles for all voiceover.
  • High contrast, mobile-first and easy to read.
  • Keep clear of platform UI safe zones.

9. Motion Graphics Direction

Use a clean three-part comparison. Avoid before-and-after imagery or cosmetic transformation effects.

10. Audio Direction

Use approved dentist voiceover. Generic consultation audio should remain muted.

11. CTA End Card (3 Lines)

Not sure which option fits your concern?Start with an assessment and options discussionBook a consultation to learn more

12. Thumbnail Direction

  • Text: Crown, Bridge, Or Veneer?
  • Frame: Dentist holding the three relevant models.
  • Design: Clear comparison layout with restrained labels.

13. Caption

What is the difference between a crown, bridge and veneer?

They serve different purposes, and the suitable option depends on what is happening with your tooth, bite and oral health.

Book a consultation to discuss your options.

14. Target Length

Recommended paid edit: 30-38 seconds.

15. AHPRA Compliance Notes

  • Do not imply any option is suitable without assessment.
  • Do not promise cosmetic results.
  • Do not publish without clear, accurate model footage.

16. Editor Notes

  • This follows Video #9 in the shoot brief.
  • The current footage is insufficient for a strong educational comparison by itself.
  • Model footage is required to prevent a vague, text-heavy edit.

17. Video Inspiration References

What Is the Difference Between a Crown and a Bridge? YouTube short-form

Borrow: Borrow the one-question, one-comparison structure and clinician-led explanation.

AHPRA / brand filter: Everton must add veneers as a third distinct option and keep every treatment description conditional.

Veneer Vs. Crown YouTube Short

Borrow: Borrow the bold opening question and side-by-side visual comparison.

AHPRA / brand filter: Do not copy cosmetic promises or imply that either option is preferred without assessment.

VIDEO 10

Teeth Whitening

Services / whitening suitability

Lead Gen Campaign enquiry driverFootage gap: whitening-specific assets not confirmedMedium-High - requires asset confirmation

1. Script Reference

  • Speaker: Original plan: Dentist. Use the approved script or voiceover after whitening footage is supplied.
  • Location: Consultation or treatment room
  • Duration: Recommended paid edit: 20-26 seconds.

2. Campaign Purpose

Encourage whitening enquiries while reinforcing that teeth and gums should be assessed first.

3. Target Audience

Adults interested in a fresher or brighter-looking smile who are researching professional whitening.

4. Video Objective

The viewer should understand that whitening may be an option in suitable cases and starts with an oral-health check.

5. Footage To Use

The reviewed folder does not clearly contain the required natural smile close-up, shade discussion or whitening-specific consultation footage. Do not use generic X-ray or clear aligner footage as a substitute. Supply the whitening assets listed in the shoot brief.

Props / visuals: Natural smile close-up, shade reference, dentist discussing whitening, healthy teeth close-up and warm end-of-consult shot.

6. Editing Flow

  1. Open on a natural smile and the whitening question.
  2. Show the dentist assessing teeth and gums.
  3. Use a shade or options discussion without promising a result.
  4. Close on a whitening enquiry CTA.

7. On-Screen Text Direction

Thinking About Teeth Whitening?Check Teeth And Gums FirstDiscuss Suitable OptionsResults Vary

8. Subtitle Direction

  • Burned-in subtitles for all voiceover.
  • High contrast, mobile-first and easy to read.
  • Keep clear of platform UI safe zones.

9. Motion Graphics Direction

Use clean, fresh typography and subtle shade-card graphics. Avoid whitening wipes, glow effects or dramatic colour changes.

10. Audio Direction

Use approved dentist voiceover after suitable footage is available.

11. CTA End Card (3 Lines)

Thinking about teeth whitening?Start with a check of your teeth and gumsAsk the team about suitable options

12. Thumbnail Direction

  • Text: Thinking About Whitening?
  • Frame: Natural approved smile or shade discussion.
  • Design: Fresh and clean without implying a guaranteed shade change.

13. Caption

Thinking about teeth whitening?

A dental consultation can help assess your teeth and gums and discuss whether whitening may be appropriate for you.

Ask Everton Park Dental about suitable options.

14. Target Length

Recommended paid edit: 20-26 seconds.

15. AHPRA Compliance Notes

  • Do not promise a specific shade, brightness or cosmetic outcome.
  • Use 'results vary' where appropriate.
  • Do not complete the edit without approved whitening-specific footage.

16. Editor Notes

  • This follows Video #10 in the shoot brief.
  • The current footage does not accurately support a whitening video.
  • A short reshoot or approved stock/clinic asset pack is required.

17. Video Inspiration References

Does Teeth Whitening Damage Teeth? YouTube Short

Borrow: Borrow the myth-or-question hook and dentist-led educational framing.

AHPRA / brand filter: Do not copy the phrase 'beauty comes with sacrifice' or any unqualified enamel claim. Use balanced suitability language.

Tooth Whitening Process YouTube short-form

Borrow: Borrow the step-by-step visual sequence only if the clinic supplies matching whitening footage.

AHPRA / brand filter: Do not use dramatic shade-change animation, before-and-after implications or a guaranteed result.

6. Summary Before Production