Everton Park Dental | Video #08

Emergency / In Pain

Encourage people with ongoing pain, swelling, sensitivity or trauma to contact the clinic calmly.

ThemeServices / urgent dental concerns
Campaign RoleLead Gen Campaign high-intent driver
Asset SupportStrong confirmed B-roll support
PriorityHigh
View Video Assets Open Master Brief View Strategy Plan Clinic Website

Production Snapshot

One clear patient question per edit

Core Message

Encourage people with ongoing pain, swelling, sensitivity or trauma to contact the clinic calmly.

Viewer Outcome

The viewer should know to call, explain the concern and arrange an appropriate appointment where possible.

Target Audience

Local adults and parents with a current dental concern who need appointment guidance.

Format And Length

Vertical 9:16 for TikTok, Instagram Reels, Facebook Reels and YouTube Shorts.

Recommended paid edit: 23-30 seconds.

Speaker / Voice

Original plan: Reception or dentist. Use approved voiceover.

Primary Location

Reception phone and consultation area

Asset Direction

Follow the verified shoot coverage

Footage To Use

Use phone clips A_0005C524-A_0005C530.MP4 and consultation/screen clips A_0005C567-A_0005C573.MP4.

Props And Visual Anchors

Reception phone, note-taking setup, consultation chair and privacy-safe screen.

Audio Direction

Use calm voiceover and low music. The staged phone audio may be used only if separately approved.

Edit Structure

Hook, clarify, reassure, act

Recommended Edit Flow

  1. Open on the phone being answered.
  2. Show the team listening while the voiceover explains the questions they may ask.
  3. Cut to the dentist discussing and assessing the concern.
  4. Close on the clinic phone or call CTA.

On-Screen Text

In Pain And Not Sure What To Do?Tell Us What Is HappeningWe Will Ask A Few QuestionsArrange An Appropriate Appointment

Motion And Graphic Treatment

Use calm phone-message graphics. Avoid red warnings, sirens or fear-led imagery.

CTA End Card

Exact three-line Timberlands-style structure

Use This Copy

Tooth pain or swelling?Tell our team what is happeningCall the clinic for appointment guidance

Publishing Copy

Patient-friendly and low pressure

Thumbnail Direction

  • Text: Tooth Pain? Call The Clinic
  • Frame: Reception answering the phone.
  • Design: Calm message-card treatment.

Suggested Caption

Tooth pain, swelling or sensitivity?

Tell the Everton Park Dental team what is happening and they can help arrange an appropriate appointment where possible.

Call the clinic for appointment guidance.

Video Inspiration

Reference the structure, not the claims

Is a Toothache Considered a Dental Emergency?

YouTube short-form

Borrow: Borrow the direct question hook, clinician-to-camera authority and sub-40-second FAQ structure.

Everton Filter: Do not copy severe-pain language, urgent-treatment promises or availability claims. Keep the Everton edit calm and appointment-guidance focused.

Compliance And Handover

Review before client approval

AHPRA And Approval Notes

  • Do not guarantee same-day, late or emergency availability.
  • Do not imply diagnosis over the phone.
  • Avoid guaranteed pain relief or fear pressure.

Editor Notes

  • This directly follows Video #8 in the shoot brief.
  • The first phone-answer frame is the strongest hook.
  • Confirm the phone number before export.

Final Editor Check